I just finished reading the full transcript of Mark Zuckerberg's testimony concerning the 'trust breach' that happened earlier this year. It is a lesson on how to write a memo. It's clear and concise. And let's be honest, it's well written. We can almost « feel » empathy for the visibly shaken CEO. Anyways, it's a convincing and charming statement.
I paraphrase what I think is an important lesson:
As a growing company, you must be taking a broad enough view of your responsibility. When you start, you can avoid thinking about that because you need to survive, grow and get to the next step. But as you grow bigger and your responsibility extends, you realize there are often two sides of a coin. What makes you great can make you weak. What makes you smart can make you dumb. What makes people love you can make people hate you.
Yes, we've come a long way since then.