The Entrepreneurial Strategy Compass

I like frameworks. They're usually not good to solve problems. But they're good to help you think differently about problems. In this article by HBR (Do Entrepreneurs Need A Strategy?), the authors offer a quite simple quadrant to help you think about you strategic orientation as a new company. Basically, the questions are: 1) do you collaborate or compete? and 2) do you build a moat or storm a hill?

Strategic opportunities for new ventures can be categorized along two dimensions: attitude toward incumbents (collaborate or compete?) and attitude toward the innovation (build a moat or storm a hill?). This produces four distinct strategies that will guide a venture’s decisions regarding customers, technologies, identity, and competitive space. The emergency-services provider RapidSOS used the compass to explore its strategic options.