Minimum Viable Content Creation

I had lunch with my friend Jeff, who's one of the best content creators I've met. He was saying what Gary Vee is saying now, 5 years ago. He likes to dress like Tom Cruise in the movie The Firm and we like him like that. This is him:

So we were talking about content creation.

He creates lots of it as a real estate agent. He does it under the brand Tower Trip.

I create lots of content too, along with my bandmates, for our music band The Moonlight Club.

 

This is us doing our thing:

We do it all by ourselves. Not because it's cheaper or easier. Because it would not make sense otherwise to outsource content creation. We don't start with a finished product in mind and outsource the parts to different experts – we do the best we can do with our skills and tools. So what we do is minimum viable content creation. It's not perfect. But it's out there.

So what we do is minimum viable content creation. It’s not perfect. But it’s out there.

Why? Because it's better to do something than nothing. When it comes to content creation, you should start by doing what you can yourself and build from there. Because if you can't do it yourself - or understand the process - there's no way you will be able to scale the process.

We often bring the quality/time/price dilemma in advertising. For content creation, I'd optimize for time and price, and count on the fact that repeated actions - the velocity that low cost and production time allow - will undoubtedly increase quality over a long period of time. The formula doesn't really work the other way around. You'll give up too quickly.

For content creation, I’d optimize for time and price, and count on the fact that repeated actions - the velocity that low cost and production time allow - will undoubtedly increase quality over a long period of time.

p.s. It's exactly the approach I have with this blog. I use Squarespace, rely on labeled for re-use photos and I don't proofread. Sure, I make mistakes and it's not perfect. But with the same effort/budget, I can have 10x more articles than if I'd outsource parts of it.