This is Ray Dalio. He has some ideas on how to create a culture where the best ideas win. Because the best ideas should win, right? Surprisingly, he is not a Creative Director in an advertising agency. Shocker. He founded a hedge fund that grew to be one of the biggest on the planet. Wait, he is not a creative guy, he is a finance guy? Yep. I know. Some say he made a bit of money along the way. But this is not important. His biggest claim to fame is that he has a system to let the best ideas win.