The Internet Trends 2018 deck is out. You can clip some slides for your pitch next week. Yes, social media influences purchases. You are all good.
I would sum up the 294 slides deck in one word - pressure. "Internet" is coming of age. The law of diminishing returns applies. Pressure on advertisers, CPMs go up, ROI goes down. Pressure on the United States / Canada, China is growing faster. Pressure on retailers, e-commerce forces prices down online and in stores. Pressure on manufacturers, mobile phone sales growth slows down. Pressure on employers, because freelance is facilitated. Pressure on large platforms, privacy is an issue. And pressure on people, because we sincerely wonder if we are in control.
My twitter commentary + top 10 slides below, follow the thread!