I saw this tweet today and it made me smile:
Foursquare, as an app, is not extremely popular these days. Foursquare, as a company, is thriving.
I wrote a thesis on using geosocial applications in 2011 when the app was booming. I was fascinated by the phenomenon and how « kids » used their cellphones. So the app always had a special place in my heart. A few persons I know still use it and find a lot of value in it. I look like a genius when I travel with it.
But the point is there's a difference between a company and a product. And Foursquare, the app, was just a product. Foursquare company, unlocked its potential as a company with the arrival of Jeff Glueck a few years ago.
If you have never read about the pivot of Foursquare, I suggest you dive into Jeff's Medium archives. I wrote before about miscalculating a total addressable market and I think detractors of Foursquare, the app, never truly understood the market Foursquare was in. Their new CEO definitely understood it. Here are two quote from him:
This is a good reminder that we fundamentally misunderstand most of what we see.