This week I was back at the alma mater, HEC Montréal, to judge pitches in an Entrepreneurial marketing class. This is the 3rd time this year that I participate. It's a good way to see what students think about the world and get out of the marketing bubble. We go back to the basics. This is pure strategy: we identify a business problem and develop a creative and financially viable solution to solve it. The simpler, more concrete and well-crafted, the better.
If you are starting a business and need strategic planning help, I take a few pro-bono projects a year, contact me.