I've been writing (almost) every day for the past 3 months and it feels like I've been dusting off my brain.
What I mean by that is that the first 15-30 days were really easy. I had a few things in mind I wanted to talk about. I had some thoughts about entrepreneurship, strategy, marketing, digital, creative, even money and cultural trends I needed to write down and share. It was becoming like dust on my brain. I don't think I wrote extremely good stuff but these thoughts were constantly on my mind so I had to let them go to make space for new ones.
The last few weeks were tougher. I had to be proactive and seek new ideas. I can't quote the same people every day, I can't re-use the same themes every day and I can't rant about the same things twice. Writing every day makes you realize how concentrated your thoughts are. How narrow you think. How your own world (my professional world in the case of this blog) is only composed of a few tangents that are parallel. It makes you aware of how small is the hole you use to peak through the wall that hides the rest of the world.
Dusting off my brain was fun. And useful. But I'm not a parrot and I don't want to rant all my life about the same things. I'm making a point of thinking (and consequently writing) about broader topics now.