Rand Fishkin is probably the most quoted person in online marketing. If you've been working in marketing you've probably seen his face, one of his Whiteboard Fridays videos or read a quote of his in a trends report. He's a proper SEO geek. He's a legend. He has his own memes.
There are many things I learned from the Wizard of Moz (the online marketing software company he founded and run for several years). I like that he practices what he preaches. He seems like a hands-on person that has done many times what he's talking about. I like that he constantly seems to be learning and exploring. And I like that he shares what he learns, in his own quirky way.
He announced this week, in a brutally honest way, that he was leaving the company to do other stuff. I highly recommend you to read his article. Farewell to him. Here are 3 paraphrased quotes that resonated with me.
About empathy as a founder.
About customers versus important people 'in your boardroom'.
About magic tricks that don't work.